When applying for a position, it is best to find out as much about the company as you can, as well as the position that you are applying for, for a number of reasons.

Most importantly, you need to do your research and know as much about the company as you possibly can.  Knowing the age and size of the company, for instance, will give you an idea of whether the company can provide job security and if there will be potential for job growth.  A large corporation may offer company perks and a larger salary scale, while a smaller business may offer less pay, but be more flexible and provide job titles with varying tasks.

Researching the company may also give you an idea as to what products or services the company provides, what their position in their market is and who their competitors are. This way you can also learn more about the specific industry’s trends as well as the company’s culture and core values, which are all factors that can help you decide if you even want to work there.

By utilizing platforms such as LinkedIn, you can establish whether you have any connections already working for the company (which can be an excellent way to get your foot in the door) and also what kind of job titles the company has to offer.

If you know more about the position that you are applying for, you will be able to optimize your cover letter, which should accompany your application.  If you have researched the company, you should be able to determine who your application must be addressed to, and ensure that you emphasize that you have the required skill set.  This will also show that you understand the job description and its responsibilities.

Showing an interest in learning more about the company will also indicate to an interviewer that you take your career seriously, and would be an asset to their business, should you be called on to interview for the position.